« Background and context
1. The Cultural Destinations Fund programme set out to maximise culture’s contribution to the local visitor economy in several localities across England by supporting partnerships that brought arts and culture, and tourism partners together over two phases. The second phase of the programme invested £4.2 million between April 2017 and January 2021 to support eighteen local partner consortiums (with at least one cultural organisation and a Destination Management Organisation) to build on culture’s potential to help grow visitor economies.
2. The cultural and the tourism sectors are each, in their own right, significant contributors to local economies. Department for Digital, Culture, Media and Sport (DCMS) data valued the arts and culture industry in 2016 at £10.8 billion in Gross Value Added (GVA), supporting over 137,000 jobs.1 Tourism also has a significant and growing role in the British economy, and in 2017 contributed £106 billion (GDP) and supported 2.6 million jobs2.
3. Culture is closely intertwined with tourism and both sectors form part of the visitor economy.
The cultural sector is already making a major contribution to the visitor economy; £4.5 billion
of spending by inbound visitors, more than 25% of annual spending by international visitors,
is attributable to the UK’s culture and heritage sectors.3 Cultural destinations are attractive to domestic and international visitors and in 2019, 18 of the top 25 most visited attractions in
the UK were in the cultural sector4. (...)».
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